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This is the start of a new era for media agencies
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Sep 20, 2017

This is the start of a new era for media agencies

The era of media agency domination is over. It's finished. The model that sustained media agencies and fuelled the profits of the big six holding companies over the past decade is broken.

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OMD Worldwide names Adamski as CEO and Gottlieb as chairman
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Sep 20, 2017

OMD Worldwide names Adamski as CEO and Gottlieb as ...

Mainardo de Nardis will become executive vice-chairman in charge of corporate development at OMG.

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Facebook tackles brand safety with tougher ad 'monetisation eligibility' standards
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Sep 14, 2017

Facebook tackles brand safety with tougher ad ...

Facebook has launched tougher rules on brand safety because it admits some marketers are "feeling uneasy" about where their ads have appeared and want "clearer guidance".

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Accenture wants to be world's biggest 'experience agency of record'
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Sep 13, 2017

Accenture wants to be world's biggest 'experience ...

Accenture Interactive claims it is building the first global "experience agency of record" and that it can cater for the needs of brands better than traditional agency holding companies.

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Sorrell under pressure to streamline WPP as FMCG clients cut back on marketing
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Sep 12, 2017

Sorrell under pressure to streamline WPP as FMCG ...

Several observers have said WPP could consider merging two or more of its four legacy creative agencies: Ogilvy, J Walter Thompson, Grey and Y&R.

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WPP unveils Wavemaker as name of merged MEC-Maxus agency
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Sep 6, 2017

WPP unveils Wavemaker as name of merged MEC-Maxus ...

Taken from the name of MEC's content division, Wavemaker is "a real word" that's "memorable" and in abbreviated form "reflects the agency’s heritage" as part of WPP and its media-buying arm, GroupM.

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