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New entrants shake up agency M&A market; ad groups 'distracted' by restructuring
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Feb 8, 2018

New entrants shake up agency M&A market; ad groups ...

Big groups such as Dentsu and WPP bought fewer agencies in 2017, while consulting giant Accenture led the way as a new entrant.

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JWT and MediaCom on alert as Shell calls global creative and media review
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Jan 25, 2018

JWT and MediaCom on alert as Shell calls global ...

Shell, which has reportedly appointed R3 to handle the process, spends an estimated $200 million on marketing annually.

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HSBC launches $400 million global media review
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Jan 24, 2018

HSBC launches $400 million global media review

WPP has a close relationship with HSBC, which uses JWT for creative duties as well as Publicis Groupe's Saatchi & Saatchi.

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Accenture juggernaut sets pace in sector ripe for disruption
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Jan 23, 2018

Accenture juggernaut sets pace in sector ripe for ...

Accenture showed it was serious about moving into marketing services in 2017. It must prove it can win business in 2018, writes Campaign UK's head of media.

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Mars puts agencies on alert with $1.4 billion global media consolidation
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Jan 22, 2018

Mars puts agencies on alert with $1.4 billion ...

MediaCom, Publicis Groupe’s Starcom and Zenith and Omnicom’s OMD currently share the buying duties globally.

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Accenture: Large-scale agency M&A is 'not our game'
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Jan 9, 2018

Accenture: Large-scale agency M&A is 'not our game'

"Our game is to drive organic growth on top of acquisitions of very specific companies with very specific and differentiated capabilities," says chairman and CEO.

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