On 13 June, in-store media network Ksubaka marked the opening of its new APAC headquarters in Singapore.
The launch of the new office in Singapore follows the formation of a joint-venture partnership with Fullshare Holdings to accelerate its expansion in China made in February. The deal brought with it a capital injection of US$15.6 million (RMB100 million) for 2016 and is also in line with the company’s plans to launch in two more markets in Asia this year.
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In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.
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A daughter surprises her mother with a winter holiday in this sweet, simple film.
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
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Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
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