McDonald's and DDB are the belle of the ball at 2012 HK Effie awards
McDonald’s and DDB become the belle of the ball at the 2012 Effie awards gala on 24 May in Hong Kong, its ‘CNY campaign: sharing the blessings with one and all’ won the Grand Effie and Gold. DDB and OMD were the top winning creative and media agencies that night. Other Golds awards went to McCann for its Coca-Cola ‘Chok! Chok! Chok!’ campaign, while TBWA\Tequila Hong Kong’s "Life interrupted - received nothing less than 4G".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The future engine: Embracing the opportunities and ...
How the content engine’s holistic, agile, and flexible approach is key to future-proofing brands.
Ogilvy's Krishnan Menon joins RGA as SEA managing ...
Menon has stepped into the newly created position at RGA. He will continue to be based in Singapore and assume the role with immediate effect.
The blurring lines between B2B and B2C marketing ...
CAMPAIGN 360: Marketers discuss how converging B2B and B2C strategies allow them to rethink and benefit from each other's insights and best practices.