Campaign Spotlight PR: Strategic corporate communications
Campaign's Spotlight series seminar on strategic corporate communications took place 30 March in Hong Kong. Speakers included Jonathan Sanchez of Unilever, Anthony A Rose of Walmart Asia, Jennifer James of PepsiCo Asia Pacific, Evan Lewis of Accor Asia Pacific, Whitney Foard Small of Ford Motor Company, C.K. Yeung of Cathay Pacific, Antoine Calendrier of formerly of Hennessy (France), Katrin Sulzmann of METRO Cash & Carry, and Brian West and Napoleon Biggs of Fleishman-Hillard.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Agency Report Card 2023: Cheil Worldwide
With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.
Why international airlines want a piece of Air ...
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
Baidu PR head departs company following controversia...
Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media.
How to optimise your investments in Asia’s complex ...
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.