Advertising The Work
Oct 9, 2014

Altered icons urge women to check breasts as often as social accounts

DDB Group Singapore has cleverly tweaked familiar social-media icons for a campaign on behalf of the Breast Cancer Foundation. The campaign includes an appeal to urge the social sites to adopt the altered logos during October, which is Breast Cancer Awareness Month. See http://bit.ly/logosagainstcancer for information.

Creative Agency Credits:<br /> Neil Johnson, Chief Creative Officer<br /> Joji Jacob, Group ECD<br /> Thomas Yang, Deputy ECD<br /> Marcus Lim, Art Director/Illustrator/Designer<br /> Yuanheng Gao, Senior Copywriter<br /> Rowena Bhagchandani, Managing Director

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

APAC Power List 2024: The power players shaping the region's brand landscape

3 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head departs company following controversial videos

4 Baidu PR head departs company following controversial videos

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

7 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Move and win roundup: Week of May 6, 2024

8 Move and win roundup: Week of May 6, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

9 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed

Related Articles

Agency Report Card 2023: DDB
The Information
May 13, 2024
Staff Reporters

Agency Report Card 2023: DDB

Creative Minds: Charlene Chua on architecture, advertising, and the poetic presence of Anthony Bourdain
Feb 22, 2024
Staff Reporters

Creative Minds: Charlene Chua on architecture, ...

Jeff Cheong takes over as CEO of DDB Singapore
Jan 6, 2022
Staff Reporters

Jeff Cheong takes over as CEO of DDB Singapore

40 Under 40 2023: Psembi Kinstan, DDB Group
Apr 3, 2024
Staff Reporters

40 Under 40 2023: Psembi Kinstan, DDB Group

Just Published

Agency Report Card 2023: FCB
The Information
23 hours ago
Staff Reporters

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

Alibaba, Tencent beat forecasts with strong results
1 day ago
Minnie Wang

Alibaba, Tencent beat forecasts with strong results

Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

Southeast’s Asia’s top 50 brands 2024
1 day ago
Matthew Keegan

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.