Wedding days and ill parents. Yes OK, you made us cry

Ads can be so manipulative sometimes. Ad Nut will just be trotting along through the usual new advertising material, emotions perfectly lined up and in control, only to suddenly find the hair along Ad Nut's skinny paws standing on end and the whole wardrobe of feelings pushed over and scattered about the floor. It's annoying! 

To be fair, Ad Nut could have seen this emotional wrecking ball coming. The email about the latest campaign, 'Wedding Speech', in a series called 'Little Can Be Huge' by the New Zealand telco company Spark, contained the words "sudden hospitalisation of the bride's father"—an immediate alert to Ad Nut to watch out for gratuitous harnessing of emotions to try and sell products. 

Ad Nut will allow Spark, and this TVC by Colenso BBDO, to get away with this effort, however. It shows a perfectly believable scenario of the bride's father giving his speech at the wedding via video link from the hospital bed, and we must allow that without communications companies this may not be possible. A fitting and well-executed spot that will no doubt resonate widely. 

You'll find Ad Nut in the supermarket tissues aisle for the rest of the morning. 

CREDITS

Client: Spark New Zealand
Brand Experience Tribe Lead: Sarah Williams
Brand Lead Partner: Hannah Bay
Brand Lead Partner: Frith Wilson-Hughes
Creative Agency: Colenso BBDO
Media Agency: PHD
Production Company: Finch
Director: Christopher Riggert

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.