Emily Tan
Mar 15, 2017

This lingerie brand replaced its agency with AI and will never go back

Cosabella grew its customer base and tripled its ROI after it 'hired' an AI platform named 'Albert'.

The AI found that images with people performed 50 percent better, and asked for more.

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named 'Albert'. Since then it has more than tripled its ROI and increased its customer base by 30 percent.

Headquartered in the US, with ecommerce sites in the UK, Australia, Germany, France, Italy and Canada, Cosabella decided to engage Adgorithms the creator of Albert out of frustration with its digital ad agency. 

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