Campaign UK poses the question to the industry and ChatGPT itself.
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Marketing chiefs from Diageo, Lego, and Procter & Gamble at the Rise conference emphasised that diversity and inclusion drive better ROI.
AI and the (near) future of brand reputation management, from Axicom’s Brian Snyder.
It's never been more crucial to understand audience targeting, brand growth, and campaign success measurement. Yet, Australian businesses are lagging in the adoption of data-driven strategies, asserts RMIT Online's Anshu Arora.
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Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest.
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