Faaez Samadi
Jun 16, 2017

Philippines tourism fires McCann over 'Sights' ad (Updated)

Agency statement says work for Phillipines Tourism is original, and not a ripoff of a 2014 South African ad.

A still from McCann Worldgroup Philippines' 'SIghts' advert.

Update, 16 June The tourism board has reportedly fired McCann from the account and will be seeking a new agency. The video in question has also been pulled from the client's official channels. Our original story, published on 14 July, follows.


McCann Worldgroup Philippines has issued a statement refuting allegations of plagiarism regarding a new ad campaign for the country’s tourism board.

Sights’, the first work in a...

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