Publicis Mojo Melbourne was the incumbent creative agency on this account.
The appointment of Leo Burnett coincides with a recent change in ownership of the Peters business. Peters was acquired from Nestlé by Australian private equity group Pacific Equity Partners in August 2012.
Emma Jane Collins, the brand's marketing director, said: “It’s an exciting new chapter for our business, and we see the agency as a key partner to our continued success.”
Melinda Geertz, CEO of Leo Burnett Melbourne added: “Peters is one of the true iconically Australian brands, and they are ambitious and energised about their future."
Peters’ portfolio includes Peters Original, Light & Creamy, Connoisseur, Maxibon, Drumstick, Frosty Fruits, Billabong and Monaco Bar.
According to Australian media, Peters Ice Cream has reissued the 1980's KISS “Thunderbolt” ice block, named after 1976 hit God of Thunder, to coincide with the KISS Monster Tour later this month.
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