Babar Khan Javed
Jan 4, 2018

Ogilvy & Mather launches Orbit rewards for Bank Alfalah

A new campaign by Bank Alfalah aims to gamify the purchase reward points experience while bridging the relationship with customers.

The latest integrated marketing campaign by Bank Alfalah approaches bank loyalty points with a competitive angle.

The campaign, by Ogilvy Mather, is meant to convey that Bank Alfalah wants to develop a relationship with its customers that goes beyond branch visits.

 

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