Jenny Chan 陳詠欣
Feb 29, 2016

Ogilvy launches LGBT employee network in Hong Kong

HONG KONG - Ogilvy & Mather (O&M) has launched an LGBT (lesbian, gay, bisexual and transgender) employee network in the territory, called 'Ogilvy Pride'.

Ogilvy PR's Marion McDonald will lead the initiative
Ogilvy PR's Marion McDonald will lead the initiative

Ogilvy Pride, already launched in the UK during June 2015, is both an internal initiative aiming to champion inclusion in the workplace, as well as a client-facing consultancy to help brands understand and tap into LGBT audiences.

Marion McDonald, MD of strategy, planning and measurement at Ogilvy Public Relations Asia-Pacific, has been appointed as the Ogilvy Pride representative in Hong Kong.

Adam O’Conor, CEO of Ogilvy & Mather Hong Kong, said the agency was seeing a shift in social attitudes towards the local LGBT community. Last month’s study by the Equal Opportunities Commission on the need for local legislation against LGBT discrimination is "a great step forward".

The launch of Ogilvy Pride coincides with O&M’s sponsorship as global content partner for The Economist’s upcoming Pride & Prejudice conference held on 3 March in Hong Kong, London and New York at the same time.

Sir Martin Sorrell, global CEO of WPP, will contribute to this discussion on economic and business costs of LGBT discrimination and the profitable opportunities that lie in overcoming it. 

Last year, WPP agency Wunderman also publicly sponsored a weeklong LGBT festival ShanghaiPride 2015 and created the 'Hold the hands of the one you love (牵起你所爱的人的手)' campaign that encouraged same-sex and heterosexual individuals to simply hold hands.

This is the first time an agency has formalised a unit specifically for LGBT groups in society.

“It's a natural fit for creative agencies to lead the commercial sector by celebrating and promoting LGBT diversity in the workplace," added McDonald. "Companies that can attract, nurture and retain LGBT talent to advance their business aims will draw ahead of their rivals in a tough labour market like Hong Kong that attracts a lot of international talent.”

 

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Astonishing Mercedes-Benz videos inspire Malaysians
Premium
6 hours ago

Astonishing Mercedes-Benz videos inspire Malaysians

See the incredible Mercedes-Benz CNY videos that have the country abuzz.

Premium
Formula safety still a prime concern of Chinese mums
Premium
7 hours ago

Formula safety still a prime concern of Chinese mums

A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.

Premium
The race to build AI tools
Premium
7 hours ago

The race to build AI tools

Tech vendors are working overtime to offer easier access to the power of artificial intelligence, but are their offerings marketer-ready?

Premium
Need for speed: Video creative must catch up with consumers
Premium
7 hours ago

Need for speed: Video creative must catch up with ...

If the consumer is driving at 200mph and the trailing media tech industry is trying to keep up at 150mph, at what speed do we think the creative industry is evolving? IAB Singapore’s Phil Townend highlights the challenges.