Mindshare appoints global marketing director

Brooks is tasked with providing the Mindshare global network with the strategy, tools and platforms to showcase the agency’s ocus on innovation, data and technology which the agency terms "Original Thinking".

Commenting on the appointment, Nick Emery, CEO, Mindshare Worldwide said that the creation of the role is the "next stage in the development of Mindshare’s strategy to showcase work from our diverse and talented teams". "Brooks' appointment will help us to maintain and extend our reputation for creating original and exciting work for our clients across the world," he said.

In his prior role with C Squared, organiser for the Festival of Media, Brooks was responsible for overseeing all editorial output. He was also part of the team that grew the first 2007 Festival of Media event into a multi-million pound brand comprising three events in Asia, Latin America and Europe. Before this, he was a trends consultant working for clients such as McDonald's, BSkyB and Google. He has also authored five books in the Dummies series covering the topics of marketing and digital marketing.