With more than 22 years’ experience in design and advertising in Europe and Asia, Catchpole began his career in London, working with Steve Harrison at Harrison Troughton Wunderman.
He then set up his own integrated agency in London before joining Tribal DDB Amsterdam. He also did assignments with Ogilvy Singapore, where he was instrumental in winning clients like Dumex.
Catchpole is also a regular juror on the creative awards circuit.
“Lowe prides itself on populist creative work, where we strive to put our client brands in the heart of popular culture,” Rupen Desai, regional president of Lowe Asia-Pacific, said. “We are delighted to have found such an amazing practioner in Chris, to help steer the successful work we are doing in Vietnam to even greater heights.”
Michel Borelli, managing director at Lowe Vietnam, noted that the appointment provides great momentum to the agency and clients, while underlining its commitment to raising Vietnam’s creative standards.