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All about the experience: Hilton's Mark Liversidge
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Mar 31, 2014

All about the experience: Hilton's Mark Liversidge

THE FACE BEHIND THE BRAND: Hilton Worldwide’s new APAC chief marketer Mark Liversidge aims to make the hospitality group’s name synonymous with travel.

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Supplements: Health-conscious Asians drive sector
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Feb 26, 2014

Supplements: Health-conscious Asians drive sector

SECTOR STUDY: Greater awareness of the need for preventative health measures, the effects of pollution and aging populations are increasing demand for vitamins and supplements.

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Is green a selling point for Indonesia’s auto market?
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Jan 28, 2014

Is green a selling point for Indonesia’s auto market?

INDONESIA - Curtailed fuel subsidies and new tax and finance reforms could be an opportunity to grow the country’s taste for low-cost green cars. But other population factors come into play, and marketers of other products could learn something from the auto market.

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CASE STUDY: How P&G and the Red Cross turned fashion into necessities for typhoon survivors
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Jan 24, 2014

CASE STUDY: How P&G and the Red Cross turned ...

To help typhoon survivors, Philippine Red Cross (PRC) and P&G turned fashion items into daily essentials such as food, water and medicine through fundraising project Aid Couture.

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Creative agencies vie for Indomie and Pop Mie noodles
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Jan 23, 2014

Creative agencies vie for Indomie and Pop Mie noodles

JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, according to industry sources.

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Study quantifies ROI of online brand storytelling
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Jan 22, 2014

Study quantifies ROI of online brand storytelling

ASIA-PACIFIC - Research by Waggener Edstrom with 2,200 consumers in Asia-Pacific details the relationship between brand activity online and consumer behaviours such as brand advocacy, spending, and engagement.

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