JWT’s final medal tally included seven golds, 12 silvers and eight bronzes. JWT bagged the top honours for CEPF’s ‘Shan Shui’, Nokia’s ‘Bruce Lee’ and The Times of India’s ‘Naaka Mukka’ campaigns.
In the Innova category Dentsu Razorfish Tokyo claimed the Grande Innova Lotus for its ‘Melody Road' safety awareness campaign with TBWATequila New Zealand and McCann Worldgroup Hong Kong also winning awards.
In the press category, 29 awards were presented including one gold, 13 silvers and 15 bronzes. Saatchi & Saatchi Petaling Jaya won the only gold Lotus in this category for its ‘Page numbers’ campaign.
In the poster Lotus category 33 awards were handed over and BBDO/Proximity Malaysia walked away with the Best of Show for its Jeep ‘Two worlds’ poster. The agency also won one gold and one silver for two other entries from its Jeep campaign. Meanwhile, JWT Shanghai won gold for its ‘Shan Shui’ public service poster series.It also bagged three silvers and one bronze in the same category.
In the outdoor category, DDB Sydney won a gold for its McDonald's ‘Night reflection’ campaign while another gold went ADK Tokyo for Ikea ‘Home furnishing liner’.
Six agencies received golds in the film Lotus category. JWT Bangkok won a gold for ‘Eraser’ campaign. Five other golds went to Ogilvy & Mather in Japan, Taiwan and Thailand, George Patterson Y&R and Lowe Indonesia.
In the film craft category, gold awards were given to four agencies including IF WORKS Inc Tokyo, JWT Shanghai, George Patterson Y&R Melbourne, and Goodboy’Z House Bangkok, which also walked away with one silver. Five silvers and ten bronze Lotus awards were presented in this catgeory.
In the radio category Leo Burnett Melbourne and Rediffusion Y&R Mumbai walked away with two golds for Connex ‘Busy man' and ‘Themes' campaigns, respectively.
McCann Worldgroup Hong Kong won the single gold in the direct category.
In the print craft category, eight gold recipients were announced, including JWT Shanghai which received three golds, as well as McCann Erickson Singapore and Kuala Lumpur (two golds), TBWA/Tequila Hong Kong, Saatchi & Saatchi Bangkok and Illusion Bangkok.
In the design category, BBDO/Proximity Malaysia won best of the show while the gold went to Saatchi & Saatchi Petaling Jaya in Malaysia.
In the cyber Lotus category the Japanese agencies won the largest number of honours, with GT Inc Tokyo picking up best of show and one gold, one silver and one bronze. Gold Lotuses went to Dentsu Inc, Bascule Inc, JWT Beijing and BBDOProximity Malaysia.
Awards were given to Dentsu Tokyo as Interactive Agency of the Year and Clemenger BBDO Mebourne as Direct Agency of the Year.
No golds and silvers were given in the new director category. A single bronze awarded in this category went to Cherub Pictures from Sydney.
A new category introduced this year was Lotus Roots, a segment that is meant to reward diversity in Asian advertising. Six awards were given in the Lotus Roots category. The jury panel nominated one piece of work from every catgeory for best use of local culture. These were selected from the overall entries from this year’s 13 Lotus awards categories
No awards were given in the 360 category.
In the Innova category Dentsu Razorfish Tokyo claimed the Grande Innova Lotus for its ‘Melody Road' safety awareness campaign with TBWATequila New Zealand and McCann Worldgroup Hong Kong also winning awards.
In the press category, 29 awards were presented including one gold, 13 silvers and 15 bronzes. Saatchi & Saatchi Petaling Jaya won the only gold Lotus in this category for its ‘Page numbers’ campaign.
In the poster Lotus category 33 awards were handed over and BBDO/Proximity Malaysia walked away with the Best of Show for its Jeep ‘Two worlds’ poster. The agency also won one gold and one silver for two other entries from its Jeep campaign. Meanwhile, JWT Shanghai won gold for its ‘Shan Shui’ public service poster series.It also bagged three silvers and one bronze in the same category.
In the outdoor category, DDB Sydney won a gold for its McDonald's ‘Night reflection’ campaign while another gold went ADK Tokyo for Ikea ‘Home furnishing liner’.
Six agencies received golds in the film Lotus category. JWT Bangkok won a gold for ‘Eraser’ campaign. Five other golds went to Ogilvy & Mather in Japan, Taiwan and Thailand, George Patterson Y&R and Lowe Indonesia.
In the film craft category, gold awards were given to four agencies including IF WORKS Inc Tokyo, JWT Shanghai, George Patterson Y&R Melbourne, and Goodboy’Z House Bangkok, which also walked away with one silver. Five silvers and ten bronze Lotus awards were presented in this catgeory.
In the radio category Leo Burnett Melbourne and Rediffusion Y&R Mumbai walked away with two golds for Connex ‘Busy man' and ‘Themes' campaigns, respectively.
McCann Worldgroup Hong Kong won the single gold in the direct category.
In the print craft category, eight gold recipients were announced, including JWT Shanghai which received three golds, as well as McCann Erickson Singapore and Kuala Lumpur (two golds), TBWA/Tequila Hong Kong, Saatchi & Saatchi Bangkok and Illusion Bangkok.
In the design category, BBDO/Proximity Malaysia won best of the show while the gold went to Saatchi & Saatchi Petaling Jaya in Malaysia.
In the cyber Lotus category the Japanese agencies won the largest number of honours, with GT Inc Tokyo picking up best of show and one gold, one silver and one bronze. Gold Lotuses went to Dentsu Inc, Bascule Inc, JWT Beijing and BBDOProximity Malaysia.
Awards were given to Dentsu Tokyo as Interactive Agency of the Year and Clemenger BBDO Mebourne as Direct Agency of the Year.
No golds and silvers were given in the new director category. A single bronze awarded in this category went to Cherub Pictures from Sydney.
A new category introduced this year was Lotus Roots, a segment that is meant to reward diversity in Asian advertising. Six awards were given in the Lotus Roots category. The jury panel nominated one piece of work from every catgeory for best use of local culture. These were selected from the overall entries from this year’s 13 Lotus awards categories
No awards were given in the 360 category.
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