David Blecken
May 15, 2017

How Accenture Interactive is poised to eat the ad agency’s lunch in Japan

Client demands for creative services in addition to consulting should have agency heads quite worried.

Junichiro Kurokawa

Clients have never had more choice when it comes to who is going to help them build their brands. That is good and bad. For many, the vast array of services on offer is downright confusing, and the idea of a one-stop shop that can handle everything has become very desirable again.

In Japan of course, the big three’ have long fulfilled that role for brands. But as demands change, even companies like Dentsu are...

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