user experience

Jun 4, 2020

How the pandemic is reshaping UX design for brands

UX and digital design have come to play a key role in helping us stay connected and feel less isolated, says Tencent's executive creative director.

Aug 29, 2019

The power of friction for brands in a frictionless world

Seamless brand experiences risk being forgettable; sometimes it pays to throw in a few well-placed obstacles.

Apr 17, 2018

Integrating CX into your organisation, part 2: Not just another house guest

As customer-centric design becomes more popular more companies are realizing its importance. But most seem to see it just another pretty face.

Mar 12, 2018

APAC marketers most likely to embrace AI: Econsultancy

TOP OF THE CHARTS: APAC marketers are most open to AI and creating personalised experiences for consumers, according to a new report.

Jun 12, 2017

Why experience is the key ingredient for strong brands

Business leaders increasingly understand that direct experience of a brand is what really counts. Yet relatively few are delivering.