David Blecken
Apr 17, 2017

Hakuhodo hires Yang Yeo in bid to become a more serious player in Asia

The former W+K ECD and Kentaro Kimura are charged with upping the agency's game as co-chief creative officers.

Kentaro Kimura, Yang Yeo and their clones enjoy hanami in a promotional image from Hakuhodo.

Hakuhodo has appointed Yang Yeo as its co-chief creative officer for Asia-Pacific, a newly created role. Yeo, the former ECD of Wieden Kennedy Shanghai WK, will work alongside Kentaro Kimura, a long-term Hakuhodo member who has up to now served as co-CEO and ECD of Hakuhodo Kettle.

Yeo led WK’s creative output in China from 2014. He has been based in Shanghai since 2006, but the new role sees him move home...

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