Chantelle Pang
Jul 22, 2011

Cathay Pacific, HSBC and Ocean Park are Yahoo Hong Kong’s most emotive brands

HONG KONG – Yesterday Cathay Pacific, HSBC and Ocean Park were voted Hong Kong’s most emotionally appealing brands at the 9th Yahoo Emotive Brand Awards.

Top three emotive brand winners with Alfred Tsoi (far right)

The three homegrown brands were recognised by consumer vote.

Started in 2001, the awards recognise the brands consumers most connect with as brands are both nominated and voted for by consumers online. This year’s award drew a record of 2.5 million votes an increase of 20 per cent from last year.

This year, the awards also honoured financial firms including JP Morgan Asset Management, BNP Paribas and UBS as top emotive brand...

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