cathay
We want to keep moving’: Edward Bell on Cathay’s edgier new global campaign
EXCLUSIVE: The airline’s first global brand messaging work in three years aims to trigger emotions over ticket sales and mirrors the way we consume media today, says the GM of brand, insights, and marketing.
Cathay Pacific romances travellers with food in new global campaign
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
'Cathay' moves beyond 'Pacific' with travel lifestyle brand
New 'Cathay' brand is introduced initially in Hong Kong only through a new campaign and film from Publicis Groupe.
Cathay CMO knew this ad would "stir hornet's nest"
Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.
Cathay Pacific scores with new Rugby Sevens spots
Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.
Cathay Pacific announces huge data breach
Personal information, including passport and credit card numbers, hacked from around 9.4 million passengers, airline confirms.
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