Byravee Iyer
Jun 25, 2015

Cannes: Google’s agency-sales head wants to push creativity

CANNES - At Google, Torrence Boone is in charge of bolstering agency-relations and securing the big bucks from the big advertising agencies.

Torrence Boone

Boone says the search engine’s relationship with agencies has changed dramatically. “Right now our dialogue is all about the marketing context five years from now,” he adds. He doesn’t shy away from the tough questions either and talks openly about the company’s future and the growing dominance of Facebook.

Edited excerpts

What is Google’s creative support strategy for agencies

This comes from our team called Zoo. We describe it...

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