Cannes final tally: Which countries, agencies and marketers won the most Lions

METHODOLOGY

Since all metal is not equal, R3 has embraced the approach of the Gunn Report to rank each of the 49 Cannes Awards in Asia Pacific for 2014:

• Best of Show / Grand Prix: 10 points
• Gold Lion: 5 points
• Silver Lion: 3 points
• Bronze Lion: 1 point

Agencies, countries, marketers and holding companies are then combined.
All Proximity wins were aligned to BBDO.
All VML and RedFuse wins were aligned to Y&R.
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COUNTRIES

Top 10 countries: 

Country	Number of awards	Total score
JAPAN	50	170
AUSTRALIA	69	147
INDIA	28	68
NEW ZEALAND	25	57
CHINA	21	49
SINGAPORE	19	49
HONG KONG	6	16
THE PHILIPPINES	9	15
SOUTH KOREA	4	12
THAILAND	9	11

 

AGENCIES

Top 10 agency networks:

Agency name	Number of awards	Total score
DENTSU	30	112
BBDO PROXIMITY	34	76
Y&R / VML / REDFUSE	25	57
OGILVY & MATHER	22	38
McCANN	14	37
LOWE	12	36
HAKUHODO	12	34
DDB	16	32
JWT	15	31
SAATCHI & SAATCHI	12	26

 

HOLDING COMPANIES

Holding Group	No. of Awards	Total Score
WPP	72	152
GREY	8	20
JWT	15	31
KINETIC	1	1
OGILVY & MATHER	22	38
Y&R / VML / REDFUSE	25	57
ADK	1	5
Omnicom	62	133
BBDO PROXIMITY	34	76
DDB	16	32
TBWA	12	25
Interpublic Group	32	85
FCB	6	12
LOWE	12	36
McCANN	14	37
Dentsu Group	30	112
DENTSU	30	112
Publicis Groupe	21	39
LEO BURNETT	8	12
PUBLICIS	1	1
SAATCHI & SAATCHI	12	26

 

MARKETERS

Top 10 Marketers:

Marketers	Number of awards	Total score
HONDA MOTOR CO.	15	60
KISHOKAI MEDICAL CORPORATION	5	28
SAMSUNG	9	21
ANZ	7	20
NEW ZEALAND TRANSPORT AGENCY	5	19
ASIA PACIFIC BREWERIES SINGAPORE	5	17
PENGUIN CHINA	6	16
UNILEVER	6	16
INAKADATE VILLAGE	5	15
NIKE	7	15