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Cannes lessons: How Asia can do better in Direct
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Jun 23, 2014

Cannes lessons: How Asia can do better in Direct

As a member of the Lions Direct jury, Rajat Sethi suggests ways that Asia can up its game in the category in time for next year's festival.

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Jury notes from Cannes: Captivate your audience
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Jun 16, 2014

Jury notes from Cannes: Captivate your audience

CANNES - Rajat Sethi gives Campaign Asia-Pacific his exclusive view from behind the jury table. He’ll be offering APAC observations for the duration of the festival in France. Today he notes how critical it is for the masters of storytelling to tell their own compelling tale about the campaigns they’ve created.

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Integration within ad agencies: Fact or fiction?
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May 29, 2014

Integration within ad agencies: Fact or fiction?

More often than not, 'integration' is a promise unfulfilled. How can we live up to it?

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Seven loyalty trends to track in 2014
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Mar 25, 2014

Seven loyalty trends to track in 2014

Expect marketing relationships to become more personal and to reflect the individuality of each customer. Are you ready?

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