The company is based in Australia and Vietnam and imports fresh fruits from Australian farms to Vietnam weekly.
The series of posters showcase people enjoying fruit so fresh they explode onto the viewer's lens.
“Most Vietnamese people don’t know what real fresh fruit is like because of what’s been available in Vietnam. That’s why I started Aussie Fruits. By bringing them truly fresh and robust fruit directly from Australia, they can see what they’ve been missing out on,” said Wayne Hoang Cao, director and CEO at Aussie Fruits. “There are also a large number of Australian expats living in Vietnam and our fresh produce makes them feel like they never left home.”
Cao adds that TBWA Vietnam has developed communications that tells the brand's product story in a clear and memorable way.
The campaign, produced in both English and Vietnamese, launches in Ho Chi Minh City at the Australia Day event organised by the Australia Chamber of Commerce in Vietnam.
Credits:
Client Aussie Fruits – CDH Brothers P/L
Agency TBWA Vietnam
Executive CD Patrick Tom
Associate CD Adi Karnajaya
Writer Fanindra Jain, Vy Nguyen
Art director Patrick Tom
Producer Chamlong Intarach
Production company Pro I-Studio
Account services Quanh Anh Bui
Director of marketing Wayne Hoang Cao
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