Advertising Analysis
Matthew Keegan
Sep 13, 2022

Are chief music officers the next CMOs?

With more chief music officers joining the C-suite, does it signal a broader trend that brands are finally going to give sound the investment and strategic importance that it deserves?

(Shutterstock)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Baidu PR head apologises after backlash sparked by controversial videos

1 Baidu PR head apologises after backlash sparked by controversial videos

'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

2 'Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign

APAC Power List 2024: The power players shaping the region's brand landscape

3 APAC Power List 2024: The power players shaping the region's brand landscape

Baidu PR head departs company following controversial videos

4 Baidu PR head departs company following controversial videos

Apple's 'Crush' ad elicits backlash from marketing and PR pros

5 Apple's 'Crush' ad elicits backlash from marketing and PR pros

The changing face of political ad campaigns in India

6 The changing face of political ad campaigns in India

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

7 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Move and win roundup: Week of May 6, 2024

8 Move and win roundup: Week of May 6, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

9 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Women Leading Change Awards 2024: Winners revealed

10 Women Leading Change Awards 2024: Winners revealed

Related Articles

Can TikTok survive the Universal Music fallout?
Mar 4, 2024
Matthew Keegan

Can TikTok survive the Universal Music fallout?

Bang & Olufsen invites music lovers to 'see themselves in sound'
Jul 3, 2023
Charlotte Rawlings

Bang & Olufsen invites music lovers to 'see ...

Universal pulls music on TikTok amid contract dispute
Feb 4, 2024
Lecia Bushak

Universal pulls music on TikTok amid contract dispute

Spotify Wrapped 2023 celebrates real moments with real music
Nov 29, 2023
Sabrina Sanchez

Spotify Wrapped 2023 celebrates real moments with ...

Just Published

Agency Report Card 2023: FCB
The Information
22 hours ago
Staff Reporters

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

Alibaba, Tencent beat forecasts with strong results
23 hours ago
Minnie Wang

Alibaba, Tencent beat forecasts with strong results

Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.

Southeast’s Asia’s top 50 brands 2024
23 hours ago
Matthew Keegan

Southeast’s Asia’s top 50 brands 2024

Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.