HSBC's global review is Asia-Pacific's largest media account move in the Sept-Oct period; TBWA's $100 million telecom Telstra account is the biggest creative win.
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Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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In the wake of public outrage and a significant decline in share prices, Baidu refrained from commenting on the matter.
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
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