GLOBAL - Amway has announced a global branding pitch for its Nutrilite brand, based out of the US.
Amway is believed to have sent out a brief to agencies. The assignment will be global, although China is believed to be a key market.
Leo Burnett is Amway's AOR in the US and other parts of the world. Leo Burnett Guangzhou works with Nutrilite in China, while McCann handles the brand in Japan and Korea.
Nutrilite is the world's leading brand of vitamin, mineral and dietary supplements.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.
.png&h=268&w=401&q=100&v=20170226&c=1)
Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.
.png&h=268&w=401&q=100&v=20170226&c=1)
Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.
.png&h=268&w=401&q=100&v=20170226&c=1)
The inaugural awards programme is aimed at celebrating the best TikTok campaigns in Southeast Asia— all of which showcase boundless creativity.
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
