Airbnb has named WiedenKennedy as global agency of record to lead its roster of agencies following a pitch against DDB. The agency replaces TBWAChiatDay LA, which was not invited to the pitch.
Wendy Clark, CEO for North America, led for DDB, and WiedenKennedy’s pitch was led by global CCO Colleen DeCourcy, according to the client.
The WK pitch was a global team effort...
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