To try to inject some urgency into its APAC business, Reprise has created specialists it embeds in the offices of sibling agencies to try to drive integrated offerings.
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Ad marks third in series by features director John Madden.
The age of Gen AI might be here, but the era of creativity isn't anywhere near over, says Mirum's Hareesh Tibrewala.
No longer an expensive add-on, augmented reality can now present a low cost and novel way to reach new audiences in a media saturated world.
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
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