Andreas Krasser
Jan 11, 2017

Agency innovation: You must un-learn what you have learned

DDB Hong Kong's Andreas Krasser shares three things the agency had to let go of while launching its own startup.

Making this required letting go of some highly valued romantic notions

Our industry always talks about the end of advertising as we know it. We say that the current agency model is doomed, and that if we want to survive in this world where digital entrepreneurs define the future of business, we have to re-learn how to be lean and nimble. We’re basically telling big corporations to be the opposite of big corporations, and instead act more like startups.

A lot of talk, big words...

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