David Blecken
Dec 11, 2017

ADK sees mindset change as the first step to better working conditions

The company wants to be a leader in remote working and hopes reform can give it an edge in attracting the best talent.

ADK staff work in a 'tent'. ADK set up alternative workspaces as a means of inspiring staff when it moved to its new headquarters in 2014.

Ever since the discussion around the advertising agency working environment and its unhealthy characteristics began in earnest last year, the focus has been on Dentsu. That ignores the scale of the problem, and what other companies are trying to do to fix it.

Campaign sought to speak to each of Japan’s biggest three agencies about the work reform measures they are implementing. While Hakuhodo declined an interview on the topic, ADK was more forthcoming.


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
or call+852 2122 5227


Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

A visit to Accenture's collective creative Digital Hub
21 hours ago

A visit to Accenture's collective creative Digital Hub

In a world of specialist setups, does a one-stop shop for design, data analysis and prototype production make sense?

Behind Visa's vision of a cardless Winter Games
21 hours ago

Behind Visa's vision of a cardless Winter Games

With PyeongChang 2018 just around the corner, the sponsor is making big bets on wearable technology and sound to stand out as a financial services innovator at the event.

Move and win roundup: Week of January 15, 2018
22 hours ago

Move and win roundup: Week of January 15, 2018

A weekly collection of notable people moves and account news.