Racheal Lee
Jul 3, 2013

Adidas launches virtual footwear wall in Singapore

SINGAPORE - Sportswear manufacturer Adidas has launched the Virtual Footwear Wall, a giant touchscreen-enabled display that allows shoppers to have an interactive experience with the brand's shoes.

The brand’s first virtual wall in Southeast Asia is located in football specialist store Weston Corporation, located in Queensway Shopping Centre.

An extension of the real product displays, the virtual wall allows users to discover more details about the footwear, as they can explore, analyse and get further product and technology information at a touch.

Following the launch in Singapore, the wall will also be available in Thailand later this year.

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