Adrian Peter Tse
Dec 2, 2015

Watch: The future of the five senses in experiential marketing

From a multi-sensory internet to smell coding and smart fabrics, through to applying theatrical principles to branding, the realm of the senses represents a brave new world for experiential marketers.

Last week at AdAsia in Taipei, Adrian Tse caught up with five individuals featured by TEDx Taipei, to explore the future of the five senses in experiential marketing—and beyond. 

In this video you will meet:

 


  You might also like:


 

 

 

 

 
 
 
 
 
 
Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Google cuts 200 jobs in a core business unit

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google invests $75 billion in AI and data centres.

4 hours ago

Why sports marketing should lean into intimate, ...

In a world shaped by Gen Z and hyper-local engagement, the winning brands aren’t the loudest—they’re the ones that create authentic experiences that foster belonging and build trust.

4 hours ago

Is AI financially beneficial for agencies?

AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.

5 hours ago

How Want Want cracked Japan’s competitive confection...

Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.