Byravee Iyer
Feb 5, 2014

Thailand's Tisco Bank tackles dangerous 'Office syndromes'

A new campaign from Thailand's Tisco Bank details the plights of three workers suffering from maladies that lead them to make unwise financial choices and miss out on opportunities.

Created by BBDO Bangkok, the 'Office syndrome' campaign uses quintessential Thai humour to detail the self-destructive tendencies of:

  • A man who has learned to say 'no' to everything (above)
  • Another who has become way too good at living in denial (below), and
  • A third who puts entirely too much faith in winning jackpots (below).

 

CREDITS

Agency: BBDO Bangkok
Clients: Tisco
CCO: Suthisak Sucharittanonta
CD: Taya Soonthonvipat
Art Director: Puttisak Sanvisate
Copywriter: Greepol Boonsrangsom, James Makanas
Production House: Friday club
Director: Pranussadej Tantipong

 

Source:
Campaign Asia
Topics

Related Articles

Just Published

1 hour ago

Agency Report Card 2023: Assembly

2023 was a transitional year for the agency as they embarked on their first full year with the Assembly identity, one in which they hit financial targets and delivered client satisfaction, but still remained a little quiet to the market.

2 hours ago

Agency Report Cards 2023: We grade 31 APAC networks

Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

4 hours ago

Four PR lessons from the Kendrick Lamar - Drake beef

Communicators can learn something from how the two rap stars addressed accusations against them.

5 hours ago

Assembly hires Pele Cortizo-Burgess as its first ...

Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.