The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last ...
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
Shunning companies whose products pose health risks, such as containing toxic or cancer-causing substances, stands out as the primary motivation for consumers worldwide to cancel brands.
Sir Martin Sorrell said that the group will continue to capitalise on AI positioning.
The PR veteran, who held leadership roles at Edelman for 10 years, will lead the newly merged Burson entity in South Asia-Pacific. The role was originally earmarked for BCW Asia-Pacific president Matt Stafford.
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
A daughter surprises her mother with a winter holiday in this sweet, simple film.
Fraudsters used AI in Microsoft Teams meeting with the 'agency leader'.
Baidu's former PR head, Jing Qu, has left the tech giant after a series of short videos which led to intense backlash on social media.
In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.
Leveraging gen AI to develop a chatbot has been an important facet of Air India’s digital transformation. The Silicon Valley-based chief technology officer of the airline talks to Campaign about the process of developing and besting the chatbot.
A survey of moms across the industry uncovered the ways they continue to be underserved and undervalued at work.
Hilary McQuaide says she is leaving the platform for “a new adventure.”
Meet the academic rebel excelling in the creative world, proving that sometimes, the best stories are written outside the classroom.
The comms agency has appointed a new CPO, CSO, CFO and CCO and simultaneously awarded 28 promotions across its offices.
CAMPAIGN 360: Following a restructure, the tech giant is aggressive in its integration of advertising with AI through Copilot and other tools. Nick Seckold, the regional VP for APAC at Microsoft Advertising, explains.
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
It’s a year of transformation for the agency—regionally and globally. To effectively manage change or fully embrace its ‘Power to Move’ mantra, DDB requires a grip on headcount—for both sustainable growth and client business.
With a new chief executive, efforts have intensified to win non-Samsung business, but Cheil still lacks inclusion in its own ranks. There is a glimmer of change, but the agency is nowhere as inclusive as the ads it makes.
With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.
Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
A jury of tech leaders has named three individuals as Most Valuable Professionals in technology in Asia-Pacific.
Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
RGA's first work for Japanese gaming company Ponos involves divine intervention through a wacky collection of multimedia work for desperate players of The Battle Cats.
The takeoff of Dolby's iconic cinema prelude effectively highlights the need to report violence against kids on behalf of Save the Children Hong Kong.
INSPIRATION STATION: With pavement as its canvas, the experimental work by Distillery uses data points from a speeding car's wild ride to create some rather staid artwork.
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
Honouring remarkable women who promote diversity, inclusion, and equality.
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.