APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the ...
1 day ago
APAC Power List 2024: The power players shaping the region's brand landscape
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
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19 hours ago
Southeast’s Asia’s top 50 brands 2024
Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.
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20 hours ago
PR Awards Asia-Pacific 2024 shortlist announced
Check out the 269 shortlisted efforts for innovative campaigns, impactful storytelling, and strategic communication across the region.
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19 hours ago
Alibaba, Tencent beat forecasts with strong results
Both Chinese tech giants continue to record robust growth. Meanwhile, Tencent's market capitalisation is already more than double that of Alibaba’s.
2 days ago
Campaign360 2024: Highlights
Catch all the highlights from the two-day event that took place on May 14-15 for all things disruption, AI, creativity, and more.
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19 hours ago
L'Oréal appoints McCann as full-service digital agency in Thailand
McCann Worldgroup’s 27-year partnership with L'Oréal in Thailand expands to include the L'Oréal Paris brand.
2 days ago
‘The advertising industry has been complicit in ...
Campaign360: Keynote speaker Gallop unveiled six key principles for future branding, discussed selling sex from a female lens, unlocking talent, and called for a revamp of the adtech model.
1 day ago
Can we trust ChatGPT as an analytics tool?
A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?
2 days ago
Activists 'hack' billboards to protest against ...
OOH campaign by Brandalism precedes Shell’s London AGM this month.
3 days ago
Women Leading Change Awards 2024: Winners revealed
See the full list of winners of the eighth Women Leading Change Awards.
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2 days ago
Truth be told: How India's Gen Z is handling the ...
A recent survey by The 23 Watt reveals concerning trends: Fake news is widespread, and 91% of Gen Z in the capital region believe it can influence voting decisions.
1 day ago
Sports marketing has lost its authenticity
Brands should be embracing athletes’ real stories to make the most inspirational, impactful work.
2 days ago
Moving on from Apple 'Crush': How do we stay human ...
As the furore over Apple "Crush" moves into the rearview mirror with the tech giant apologising for the ad, the founder and creative director of Weirdo says it's time to champion the human.
3 days ago
Apple to integrate ChatGPT into the next iPhone ...
Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.
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4 days ago
The Tesla trial: Can brands thrive without a ...
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
Agency Report Cards 2023
The Information
18 hours ago
Agency Report Card 2023: FCB
A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.
The Information
1 day ago
Agency Report Card 2023: EssenceMediacom
After completing the biggest merger in media agency history, the new behemoth has doubled down on expanding its services to achieve impressive business growth, but has missed opportunities to progress in other areas.
2 days ago
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
The Information
2 days ago
Agency Report Card 2023: Dentsu X
Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.
People to watch
1 day ago
APAC Power List 2024: The power players shaping the ...
Here is the definitive list of Asia-Pacific’s marketing elite, as chosen by the editorial team at Campaign Asia-Pacific.
Feb 21, 2024
Women to Watch Greater China 2024
Campaign unveils its fourth iteration of 15 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Nov 21, 2023
40 Under 40 2023: Top-tier marketing talent ...
Spotlighting this year’s standout marcomms leaders, representing a diverse range of markets and industries, here is the 40 Under 40 class of 2023.
Oct 25, 2023
Women to Watch Asia Pacific 2023: The marcomms ...
Meet the 30 inspiring women from various marcomms domains in Asia Pacific, advancing the industry with their expertise and impact. They are the Women to Watch 2023.
The Work
3 days ago
Oreo urges Chinese consumers to ‘stay playful’
In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.
3 days ago
How giant Renaissance paintings are redefining victory over eating disorders
Acadia Healthcare joined with Bakery to create the Every Bite a Battle campaign for Timberline Knolls.
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4 days ago
Singtel dials up the warm fuzzies in Mother's Day film
A daughter surprises her mother with a winter holiday in this sweet, simple film.
4 days ago
McDonald’s removes smile from Happy Meal boxes to spotlight mental health
The campaign was created by Ready10 and Leo Burnett UK.
May 9, 2024
Apple's 'Crush' ad elicits backlash from marketing and PR pros
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
Focus
Insights on video marketing in Southeast Asia
The first Southeast Asia YouTube Works Awards celebrates the most effective and creative advertising on the platform, where winners don’t just represent the best of their market, but the whole region.
Empowering business transformation with Publicis Groupe
Technology is constantly evolving and continues to disrupt the digital landscape. In this fast-paced environment, companies are challenged to push the boundaries to maintain their competitive edge and deliver business impact. In this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients.
Tag: Content everywhere, all at once
Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future.
Meta: Every connection is an opportunity
Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow.
Lead with Authenticity
Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike.
Pioneers Panel Series
‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come.
Events
May 14, 2024
Campaign360 2024 Singapore
Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to “power through the disruption”.
Apr 11, 2024
Event Marketing Awards 2024
Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences.
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Apr 25, 2024
Digital Media Awards 2024
Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region.
May 14, 2024
Women Leading Change Awards 2024
Honouring remarkable women who promote diversity, inclusion, and equality.
PARTNER CONTENT
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PROMOTED
20 hours ago
TikTok Ad Awards 2024 honours the best ad campaigns ...
The inaugural awards programme is aimed at celebrating the best TikTok campaigns in Southeast Asia— all of which showcase boundless creativity.
PROMOTED
May 10, 2024
How to optimise your investments in Asia’s complex ...
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
PROMOTED
4 days ago
Safety first: Psychological safety for women is ...
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
PROMOTED
Apr 25, 2024
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
Most Read
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BY PR NEWSWIRE