Photos: This is not the Colonel's KFC
KFC has opened a "grown-up" concept store in Sydney, featuring warm wood highlights and a custom menu. Clair van Veen, GM of DesignWorks Sydney, which drove the design concept, said the intent was to combine KFC’s core brand values with a more modern urban experience. “The concept was designed to feel like a grown up KFC by using a more sophisticated palette of materials, furniture, graphic language and tone of voice," she said. The brand has also applied for a liquor license for the store. KFC said it will look to open a small number of similar stores around Australia if this trial proves successful.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Apple to integrate ChatGPT into the next iPhone ...
Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Oreo urges Chinese consumers to ‘stay playful’
In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.
From niche to mainstream: The rapid rise of the ...
With the creator economy touted to reach $480 billion by 2027, its emergence has undeniably changed marketing plans and reshaped the future. KlugKlug's co-founder and CEO Kalyan Kumar explains.