Campaign shows line between acceptable behaviour and sexual harassment
A campaign by Sydney creative agency YOLO for a trio of Australian organisations gives new meaning to the phrase 'above the line' with its simple, memorable message about workplace sexual harassment. The Australian Human Rights Commission (AHRC), Australian Chamber of Commerce and Industry (ACCI) and the Australian Council of Trade Unions (ACTU) spearheaded the campaign in response to 2012 research showing that one in four women and one in six men in the country has experienced workplace sexual harassment. YOLO won the work after a pitch.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Agency Report Card 2023: Dentsu X
Management and structural changes continue at Dentsu X, which needs more key wins to stabilise the business.
Moving on from Apple 'Crush': How do we stay human ...
As the furore over Apple "Crush" moves into the rearview mirror with the tech giant apologising for the ad, the founder and creative director of Weirdo says it's time to champion the human.
How giant Renaissance paintings are redefining ...
Acadia Healthcare joined with Bakery to create the Every Bite a Battle campaign for Timberline Knolls.
Publicis Groupe appoints chief impact officer to ...
Nannette LaFond-Dufour will report to global boss Arthur Sadoun.