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Google, M&C Saatchi Sydney showcase storytelling cube

The video, for an electronic dance duo known as The Presets, plays in 'the Cube', an "experimental storytelling format" developed by Google Play in Sydney (explore it below or full screen here, but only if you are using the latest version of Google Chrome or an Android ...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.