BMW Asia calls creative pitch

It is understood that R3 will run the pitch, which involves six agencies. Publicis is the incumbent, having been appointed as its regional advertising agency and strategic partner in September 2009 following a closed pitch involving McCann Worldwide and TBWA.

Th pitch in 2009 was also managed by R3.

Publicis was responsible for covering the works for BMW Group Asia´s importer markets in Southeast Asia, and was also the agency of record for Performance Motors - the authorised distributor of BMW in Singapore.

When contacted, BMW said it is undergoing a standard review regarding some agency contracts, and this is “simply an internal operational matter”.

Earlier this year, BMW Malaysia named Ogilvy & Mather Advertising as its retained ATL creative agency, following a four-way pitch.