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WPP's Media Innovation Group ventures into Asia, headed by James Welch

Based in Singapore, MIG will work to bring digital media buying and data insights closer to creative agencies. It uses data from audience interactions across paid, owned and earned digital media to optimise media investment across digital channels. MIG is already up and running in the USA, ...

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Data & Research

Mobile drives 20% annual increases in online video consumption

Aug 4, 2015

China: Online video viewers tend to be young and well off. 64 per cent of online video viewers are aged between 16 and 34, compared to 46 per cent of the general population, and 45 per cent are in the top two socioeconomic status levels.