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WPP's Media Innovation Group ventures into Asia, headed by James Welch

Based in Singapore, MIG will work to bring digital media buying and data insights closer to creative agencies. It uses data from audience interactions across paid, owned and earned digital media to optimise media investment across digital channels. MIG is already up and running in the USA, ...

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Data & Research

Feature phones fade, but still stunt ad potential in some markets: Opera Mediaworks

Nov 25, 2015

As of the close of the third quarter, Opera’s reach in Asia Pacific (APAC) and Oceania is over 400 million unique users each month. The APAC region is the largest global market on its platform in terms of unique users. However, it is number two when measured by impressions served and number three for revenue generated.