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The next phase of marketing
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Aug 4, 2015

The next phase of marketing

A report by Accenture shows 72 per cent of marketers in China and 83 per cent in Singapore expect fundamental changes to the marketing function in the next five years – a larger proportion than in other markets, such as France, Germany and the UK.

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Strategic content: Beware of diving in head-first
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Nov 18, 2014

Strategic content: Beware of diving in head-first

Brands need to take stock of their content marketing initiatives and ensure they fit into the bigger business picture.

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Healthcare brands change communications tack
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May 7, 2014

Healthcare brands change communications tack

ASIA-PACIFIC - Run-ins with regulators, bribery allegations and even criminal cases have seen pharma companies rethinking their marketing strategies.

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Nominations please: Campaign Asia-Pacific to showcase 40 women under 40
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Jun 11, 2013

Nominations please: Campaign Asia-Pacific to ...

ASIA-PACIFIC – Campaign Asia-Pacific will showcase 40 of the industry’s top women under 40, and is looking for your nominations.

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Big pharma in uphill battle
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Jun 7, 2013

Big pharma in uphill battle

As the dynamics of healthcare change, brands need to define their selling points.

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TSLA selects Berlin-based independent as creative partner on EDB account
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May 23, 2013

TSLA selects Berlin-based independent as creative ...

SINGAPORE - The Secret Little Agency (TSLA) has selected a Berlin-based independent as its creative partner on the Singapore Economic Development Board account in a move tipped to offer an alternative agency model for Asian clients with global aspirations.

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