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Cannes Lions and Haymarket to manage Digital Media Awards and establish the Digital Media Festival in Asia

The 2012 Digital Media Festival, will take place in November in Beijing, China, and will become a two-day festival, providing Asia’s digital marketing industry – agencies, media owners and clients - with a great content and networking platform. A learning programme of inspiration...

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Data & Research

Cookie consumers: Brand traits help offset guilt

May 23, 2016

This research into the consumption of sweet biscuits found that friendliness was the personality trait ASEAN consumers identified with the most in the biscuits they buy and eat most frequently. This was followed by brands that were regarded as ‘cheerful and fun’, and ‘trendy’.