Chantelle Pang
Jul 28, 2011

The Economist launches “World in Figures” application on iPhone and iPod

HONG KONG – The Economist has launched its “World in Figures” application on iPhone and iPod, based on The Economist’s print publication of the same name.

The Economist launches “World in Figures” application on iPhone and iPod

World in Figures allows users to access essential statistics and data all around the world. The application is available globally, covering a wide range of topics. Users can view extensive data from the application in different ways and distinctively. There is also a comparison function in the application.

“The World in Figures application gives readers a chance to engage with one of our most popular books in a completely new and different way,” said Ron Diorio, vice president, product and community development, The Economist online. “It’s easily understandable and interactive nature makes it enjoyable.”

World in Figures can be purchased from the Apple iTunes store for US$0.99.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Agency Report Card 2024: Ogilvy

Ogilvy APAC celebrated a strong creative year in 2024, clinching top regional honours at Cannes Lions. Yet operational headwinds, particularly in China, tested its resilience and reshaped its growth strategy.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

1 day ago

Apple Watch’s heart story strikes a chord in Japan

Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.

1 day ago

2025 Cannes Contenders: RGA creatives weigh in

A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.