Will Clem

Managing editor of Campaign Asia-Pacific

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For The Economist, print is here to stay
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May 27, 2016

For The Economist, print is here to stay

Despite launching new formats, the storied title’s CEO Chris Stibbs insists that the publication “doesn’t sell a single [print] copy” that doesn’t make money.

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'It's a problem, but we can fix it': marketers vow to defeat ad fraud
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Feb 26, 2016

'It's a problem, but we can fix it': marketers vow ...

MEDIA360 SUMMIT - Ad fraud is a problem, but the industry can resolve it if all parties work together, according to participants in a panel discussing programmatic buying at the Media 360 summit in Hong Kong.

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Online video: Heat is on for audiences in China
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Jan 26, 2016

Online video: Heat is on for audiences in China

As Chinese viewers tune in online, video platforms battle it out over the rights for domestic and international TV and movies.

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Sincerity, video, GIFs: Effective content marketing in China
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Dec 9, 2015

Sincerity, video, GIFs: Effective content marketing ...

SHANGHAI – From blockbuster movies down to emoticons, everything digital is content and all content is marketing, so marketers need to place it at the heart of their strategy—and not try to fake it, speakers told delegates at Campaign's Content Marketing conference in Shanghai yesterday.

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