GLOBAL - Amway has announced a global branding pitch for its Nutrilite brand, based out of the US.
Amway is believed to have sent out brief to agencies. The assignment will be global, although China is believed to be a key market.
Leo Burnett is Amway's AOR in the US and other parts of the world. Leo Burnett Guangzhou works with Nutrilite in China, while McCann handles the brand in Japan and Korea.
Nutrilite is the world's leading brand of vitamin, mineral and dietary supplements.
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