Sato is expected to focus on the agency’s adidas account, but will also be involved in new business development. TBWA has expressed high expectations from Sato in his new role, with regional ‘creative-at-large’ John Merrifield describing him as one of the Japanese industry’s few “rock stars”.
“He is an important hire for the continuing growth of our agency,” said Luis DeAnda, TBWA Hakuhodo’s chief operating officer. DeAnda added that Sato’s English-language ability would be beneficial in opening up “a creative dialogue throughout our network and with clients”.
Sato has joined TBWA Hakuhodo from Beacon Communications, where he has worked for the past 10 years. While at Beacon, Sato’s client portfolio included P&G, McDonald’s and Coca-Cola, among others.
His career also includes a stint at Sony Music Entertainment, and he has been involved in the production of music videos and live concerts.
The agency recently picked up new business from Maybelline and Haagen-Dazs.
“He is an important hire for the continuing growth of our agency,” said Luis DeAnda, TBWA Hakuhodo’s chief operating officer. DeAnda added that Sato’s English-language ability would be beneficial in opening up “a creative dialogue throughout our network and with clients”.
Sato has joined TBWA Hakuhodo from Beacon Communications, where he has worked for the past 10 years. While at Beacon, Sato’s client portfolio included P&G, McDonald’s and Coca-Cola, among others.
His career also includes a stint at Sony Music Entertainment, and he has been involved in the production of music videos and live concerts.
The agency recently picked up new business from Maybelline and Haagen-Dazs.
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