And now for something completely different (for DBS).
Cheat Sheet is a new digital platform from DBS that offers tips, advice and deals exclusive to students. To distinguish the service, The Secret Little Agency (TSLA) brought in animators and illustrators from global animation house Final Frontier to create a series of 15-second clips that couldn't be more different from the usual DBS fare.
They're also deliciously different from each other, which is what happens when you hire real artists and let them do their thing.
The agency says the clips harken back to a series of idents that appeared on MTV in its early days—the preroll ads of their time. Ad Nut can neither confirm nor deny being old enough to have seen those idents when they originally aired, and the comparison would surely be lost on the target audience for Cheat Sheet. But the concept has certainly led to a distinctive and fun series of ads.
The videos are running through Q3 on YouTube, Instagram and Facebook, as well as the brand's owned platforms. In case you're interested in the artists, they are:
- Library: BlinkMyBrain
- Thriller: Daniel Semanas
- Space Travel: Mr Kat
- Secret Stash: Gabriel Fermanelli
- Sushi: Nice Shit
|Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.|