A 'Tim Tam Happy Truck' and 10 taxis made their way around Causeway Bay, Wan Chai, Central and Mongkok. The activation event is aimed at communicating the brand’s positioning of “Tim Tam is created with little ripples of happiness in every bite”.
Credits:
Client: Campbell Soup Asia Ltd
Product: Tim Tam
Agency: Y&R
Creative Director: Patrick Wong
Art Director: Sammy Kwong
Copywriters: Ada Chan, Cherry Wong
DCS: Eric Choi
AAD: Arthur Chan
AE: Jenny Lai
Producer: Vonny Shing
Media agency: MEC
Production company: Finger + thinker / D Drive
